I paid $8 each for two tickets. I paid $3.50 for a 24 ounce Coke, $3.50 for a small bag of popcorn, and $3.00 for a 20 ounce bottle of water with a net cost of essentially zero. Then, as thanks for my $35 investment, I am forced to sit through a soft drink advertisement, a car commercial, and an ad for a television show.
What kind of sheep have we turned into, that we allow ourselves to be gouged like this, and even wait in line for the privilege to do so? What gives theaters the right to charge three times the going rate for soda pop? The price of a movie has risen by 100% over the past 6 or 8 years. Why? Fixed costs haven't gone up. They haven't invested significantly in infrastructure. I cannot believe that their employees are getting paid 100% more than they were 6 years ago.
I want to be angry about this, darn it, but the fact is we keep going to the movies and handing these people our money. It would be silly to even talk about a boycott, because no one would do it. Is this an industry where price elasticity simply doesn't apply? If movies go to $15 each in March, and a soda and popcorn costs you $12 more, would you still go? I suspect you would.
We are becoming a nation overtly ruled by greed.